Let me take a selfie

How many Snapchat user’s do we have out there? I’ll answer that, 150 million active user’s to be exact. This season, the NBA has partnered with Snapchat and is expected to triple the amount of content compared to last season. You can expect to see more live stories and a weekly ‘Discover’ channel. The NBA and the NFL are the only sports leagues that have their own Discover channel. Keep your apps open because today the first Discover channel for the NBA goes live for the season opener. Since I’m from Oklahoma, I regret to also announce that a live feature will cover Kevin Durant’s debut with Golden State. Let’s face it, we’re all still a little bitter but I guess I’ll wish him well. I just probably won’t watch that live stream, sorry bud. The ring ceremony for the Cleveland Cavaliers will also be featured on the live feed. Maybe I’ll watch that one. Fans that are in attendance of the games will also have access to NBA Bitmojis to use on their Snapchats. The NBA is the first sports league that has partnered with Bitmoji so far. Fans will also be able to access scoreboard geofilters throughout the game. The NBA and Snapchat are doing this in efforts to increase their revenue and reach a younger audience. Although it will be a lot more work to keep up with, the NBA is determined to make this a successful launch.

With the growth of social media, this is something that I think will be really popular with fans and basketball lover’s across the nation. This also shows that businesses everywhere are becoming more adapt to different ways of storytelling and keeping it fun and entertaining for fans and viewers. Snapchat has partnered with almost every sports league in the nation, however since the NBA is the first to have its own bitmojis and only the second to have Discover channels, this will set a trend for the other leagues to join. With an organization as big and well known as the NBA is, I can only imagine that it will be a successful launch on both parties.

So keep your Snapchat’s ready to take selfies whenever your in attendance of a game, and if you’re way too busy for that (as am I) just open it right up and watch the Discover channel for updates.

http://mashable.com/2016/10/25/snapchat-nba-discover/?utm_cid=hp-r-1#LBv81OgNwmqw